Daniel H Pink A Whole New Mind, Why Right-brainers Will Rule the Future (html) PRAI SE FOR A Whole New Mind “This book is a miracle. On the one hand. Strengths, Daniel H. Pink offers a fresh look at what it takes for individuals the world, A Whole New Mind reveals the six essential aptitudes on which. Editorial Reviews. From Publishers Weekly. With visionary flare, Pink argues that business and . In A Whole New Mind, Daniel Pink provides a compelling argument that right-brain–oriented skills sets—empathy, creativity, design, synthesis.
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A summary of the book. A whole new mind. Why right-brainers will rule the future. By Daniel H. Pink. Summary by Kim Hartman. This is a summary of what I think. Left Brain and Right Brain. ▫ Left Brain. ▫ Rational. ▫ Analytical. ▫ Logical. ▫ Right Brain. ▫ Artistic. ▫ Empathic. ▫ Taking the long view. ▫ Pursuing the. 1 | The Business Source lycgodoomcari.ga All Rights Reserved. A Whole New Mind Why Right Brainers Will Rule the Future by Daniel H. Pink.
For white-collar, left-brain heavy information workers in Europe and North America, the implications of this outsourcing trend are alarming. Pink points to a recent study by Forrester Research that predicts, "at least 3.
The second half of A Whole New Mind encourages us to focus on developing our right-brained thinking skills, and in particular "six senses" which cannot be easily copied by automation, handed over to low-wage labourers in Asia, and which are fundamentally necessary in order to appeal to customers faced with an abundance of choices in today's marketplace.
Part II: The Six Senses In the new Conceptual Age, left-brained thinking skills such as logic and reason will still be important. But they will no longer be sufficient. Pink argues we need to supplement our already well-developed left-brained skills by getting in touch with six critical senses, namely: Design For many traditional American businesses, product design is an afterthought.
It's like the icing on a cake. It's nice to have good design, but it's not mission-critical.
Pink says this is changing. If you're like most Ss 5 The Business Source www. The remaining 1, minutes of the day your toaster is simply on display. If you look at it that way, why shouldn't your toaster be beautiful?!? For American business leaders, finally coming to grips with the fact that design really matters means letting go of a lot of silly cultural prejudices.
Pink loves to tell the story of the late Gordon Mackenzie, a former creative director at Hallmark Cards.
Mackenzie often spoke to groups of school children, and always started his speech with the question: But by later grades, only a few children would admit to being an artist. As children got older and began to doubt whether being an artist was a noble profession, students would begin to shy away.
Pink sees this as a cautionary tale. The very future of our society, he asserts, now depends on "having artists in the room. Story Cold hard facts. These were the currency of the Information Age. But this is less and less the case today. Nowadays, just about every fact you could ever want to know is instantly available online. Information is a commodity whose value is dropping literally by the hour.
In the emerging Conceptual Age, what matters more and more, according to Pink, is "the ability to place facts into context and to deliver them with emotional impact. If the burgeoning discipline of cognitive neuroscience has taught us one thing, it's that human beings are hardwired to love stories. We're all natural born storytellers, says Pink.
Think about it: And at lunchtime, you likely gathered with your friends and told stories about the things that really mattered. But as you aged, somewhere along the line, the concept of Story gradually became synonymous with "fiction.
As information becomes more freely available through the Internet and other communications technologies, facts become less valuable. Instead, it is the context in which these facts are placed, as well as the delivery of the facts with emotional impact that truly matters. This is the essence of storytelling. He estimates that the art of persuasion advertising, consulting, and public relations accounts for twenty-five percent of U.
Slowly but surely, business people are beginning to realize that people often learn as much from water cooler conversations as they do in formal training sessions. With this in mind, leading American companies, such as 3M, are now giving their top executives storytelling lessons. NASA has also begun using storytelling in its knowledge-management initiatives. But there's still a long way to go, says Pink. And until American business truly embraces storytelling as a legitimate enterprise, we will be squandering a vital competitive advantage moving into the Conceptual Age.
Symphony If you hoped to thrive in the Twentieth Century, you needed to specialize. This meant finding a narrow niche and focusing relentlessly on adding value. But in the dawning Conceptual Age, the opposite is true. One's ability to take seemingly unrelated pieces and knit them together to form a "big picture" is now the crucial skill. Big picture thinking is the great differentiator of our times.
Pink calls this Symphony. It's about taking advantage of our whole mind our powers of logic, analysis and intuition to make sense of the world, and determine what truly matters. Just as important, it's about letting go of the rest. The twin forces of Abundance, Asia and Automation mean there will be more demand for Symphony than ever before. As just one example, the off-shoring of computer jobs to India is creating new opportunities for people who are able to "conduct" the relationships between the programmers in the East and the clients in the West.
This new breed of managers will need to be comfortable with cultural differences, have the "hard" i. Nicholas Negroponte of MIT put it this way, "Many engineering deadlocks have been broken by people who are not engineers at all. That is because perspective is more important than IQ. The ability to make big leaps of thought is a common denominator among the originators of breakthrough ideas, multidisciplinary minds, and a broad spectrum of experiences.
Empathy Ss 7 The Business Source www. It's about imagining yourself in the position of others, and to intuiting what that other person is feeling. It involves picking up subtle, non-verbal clues such as facial expressions and posture.
In the Information Age, empathy was widely considered to be a soft-hearted, "touchy-feely" concept that had no place in the boardrooms of the nation. However, Daniel Goleman's breakthrough bestseller Emotional Intelligence published a little over ten years ago , signalled the beginning of a shift away from a long-held belief that intellectual abilities outweighed emotional strengths in the business world. We learned through the story of Garry Kasparov that just about any job that can be reduced to a fixed pattern can be reproduced by computers or sent to an overseas workforce , while the capacity for picking up on subtle signals and forming connections on an emotional level can never be automated.
Empathy is what sets humans apart. Play In the dawning Conceptual Age, Pink believes work will become more and more playful. He invites us to consider how far we've come in just a little over a century: As recently as the 's, at plants owned by the Ford Motor Company, laughter was considered a disciplinary offence, and whistling was considered an act of insubordination.
Fortunately, this is no longer the case. But to this day, many American organizations still frown upon employees who seem to be having too much fun at work. Fair enough; work is supposed to be serious business. Or is it? Not if you ask your doctor. There is a growing consensus in the medical community that laughter can improve a person's immune systems and overall health.
And a handful of highly innovative organizations are starting to see the connection between employee health and overall profitability. Combining work and play has become a killer strategy for these organizations. Southwest Airlines, which continues to turn a profit while many of its competitors struggle to remain solvent, says the following in its mission statement: Across America, it would seem that "Play" is finally coming out of the closet.
Meaning Living as we do in an age of unparalleled abundance a time in which a simple trip to the local shopping mall can cause sensory overload we finally have time to search for meaning in our lives.
Many societies in the world do not have this luxury.
Pink explains that finding meaning what some might call spirituality in the world Ss 8 The Business Source www. People who pray or meditate daily have been shown to have lower blood pressure. People who attend church regularly have less risk of dying from heart disease and some cancers. This is also true of people who share deep environmental values. Slowly but surely, spirituality is finding its way into the workplace. In companies across America, people are hungering to express their spirituality at work.
Some executives try to suppress this basic human need for fear of offending their religiously diverse employees. But Pink points to studies that prove that companies that embrace their employees spiritual values tend to outperform those that do not. In the dawning Conceptual Age, Pink foresees a rise in spirituality in the workplace, as well as an increased market for businesses that serve a growing population of materially affluent Westerners searching for meaning in their lives.
Conclusion So, Daniel Pink comes to us with a mix of good news and bad news.
The bad news is people who make a living based on outdated linear, left-brained thinking skills e. But the good news is, anyone can develop and master the right-brained traits upon which both personal and professional success will depend in the dawning Conceptual Age.
We just have to try. The relatively small number of artists, designers and counsellors already living among us are no doubt welcoming the Conceptual Age with open arms. But for a great many people, Pink recognizes that his vision of the future may seem dreadful. Those of us who make our livings as left-brain thinking lawyers, accountants and engineers may struggle a bit more to adapt to the coming change.
But fear not, he says. The right-brained, soft touch abilities he writes about are fundamentally human attributes, which are sure to come back to us with practice. After a few generations of the Information Age, our right-brained muscles may have atrophied, but they're not gone.
Anyone can master the six Conceptual Age senses, he says. But those who master them first will surely have a huge competitive advantage. A Whole New Mind. Flag for inappropriate content.
Related titles. Classroom Guide: The Dot and Ish by Peter H. Jump to Page. Search inside document. Ss 1 The Business Source www. Zack Zawani. It was quite fascinating to see how Einstein impersonated and thought along most of the concepts in A Whole New Mind. Let's start with Play. Einstein played a lot with different ideas, always visualizing and imagining complex events in an everyday-context. A famous example is how the 16 year old Einstein tried to imagine what one would see if you ride a bicycle at the speed of light.
That thought grew into his revolutionary theory of relativity. Another example is what Daniel Pink labels Symphony. Symphony is about putting different pieces together. It's about seeing relationships between seemingly unrelated fields.
Symphony is the essence of creativity. And it is also exactly how Einstein worked. Daniel Pink's message that the future belongs to a different kind of person with a different mind may of course come along as a threat. But drawing that conclusion would be a mistake. To me, it doesn't really matter whether Pink is right or not; what matters is that the ideas and techniques he presents are valuable today, no matter how the future will look.
A Whole New Mind is a quick read, but its concepts stay with you and spawn further thoughts and ideas.